Specific phobias are intense and irrational fears for a particular object or situation that poses no objective threat. Think, for example, of fear of spiders, heights, flying, or small spaces. People with a specific phobia recognize that their fear is excessive and unreasonable, yet they are unable to overcome it.
ZeroPhobia offers a low-cost, scalable, and evidence-based solution for phobia treatment delivered via VR and a smartphone application.
We make use of technology that is inexpensive, or that you probably already own, and state-of-the-art scientific insights based on rigorous research. You can use ZeroPhobia with a basic cardboard VR viewer, and your smartphone. With just these items, ZeroPhobia delivers evidence-based mental healthcare at a fraction of the cost of seeing a therapist.
ZeroPhobia is currently the only evidence-based phobia therapy for mobile devices in the world. ZeroPhobia is a standalone evidence based treatment for phobias.
Briegel assisted ZeroPhobia in creating the first B2C go to market strategy. The goal was to generate the first B2C traction to validate problem solution fit at scale.
In order to reach traction first the website needed to be build. The stages from design towards implementation, with strong emphasis on the customer journey, have been created. On the other content (copy, video) needed to be created to explain the story. Briegel created the script for the explainer video and implemented marketing tooling for funnel guidance. On the other hand social media channels where created and content posted towards the launch of ZeroPhobia
The launch of ZeroPhobia was combined with the PR generated after the publication of the scientific research behind ZeroPhobia. After the research publication of the effect of ZeroPhobia, in Journal of the American Medical Association – Psychiatry media attention and downloads grew.