LAP is the ultimate interactive route guide for cycling enthusiasts. With the LAP guide, you will have the interactive route guide in your pocket. The app has the best spots, cafés, bicycle shops, routes, historic places and hotels.
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La Permanence
La Permanence (LAP) is an interactive route guide for cycling enthusiasts and tourists. With LAP, you can discover the best cyclespots and inspiring routes in the most beautiful cycle regions of Europe. Find the best spots such as monuments, nice cafés or outstanding restaurants. Everything in 1 app!
Role Briegel
Goals
The main question for LaP is how do we grow in sales. So de main goal for Briegel’s marketing/sales team is to build a sales funnel, generate leads and sales.
Execution
The market has been segmented and we build a marketing/sales strategy. On the other hand Briegel generated funding via specific projects coming from the government related to making regions more attractive for tourism.
Results
This project is still in the execution phase so we are not able to share results yet.
