20face

20face is a spin-off from the University of Twente and is a fast-growing scale-up that offers biometric recognition in a privacy-proof system. Biometric recognition is a key enabling technology that is certainly becoming mainstream. 20face has built an ecosystem of self enrollment, consent and personal data release management (PDRM) around the core technology of biometric recognition. 20face has added privacy by design to biometric recognition to remove a number of important dissatisfiers: user acceptance, business acceptance and privacy infringements.

Role Briegel

Goals

Since the technology was not directly applicable in a product, the first task was to create problem solution fit. After that setting up marketing communication, setting up POC’s, gaining traction and funding for growth where the main goals for the 20face startup.

Execution

Briegel’s involvement did range from project management, business development/sales to marketing and strategy. On the other building the businessplan and pitching for funding and media attention helped with the acceptance of the product in this early stage.

Results

Briegel grew the team from 3 to 14 people. We have created product market fit and developed some great strategic partnerships.